Reach Your Target Audience
Best rates, best methods, best team
The Target approach is different. With more than three decades in the business, we have developed strong relationships with numerous media outlets and their affiliates across the country. The Target team works directly and relentlessly to ensure that our clients get the best rates, best placements, and best responses to their advertising dollars. We do not work exclusively through ‘rep agencies’ or apply a one-size-fits-all model to your advertising needs. We build every plan from the ground up and tweak it throughout the flight of advertising while demanding the absolute best rates – because not everyone pays the same amount for the same advertising!
A Personalized Approach
A Personalized Approach
Target Enterprises was founded in 1979, and is a strategic media placement company based in Los Angeles, California. With over twenty full time employees, we have a reputation of aggressively pursuing and obtaining the best rates for our clients. Our company has managed advertising campaigns in every state in the nation. Target provides research, planning, and advertising placement for companies, ballot initiatives, political campaigns, independent expenditures, and corporate advocacy efforts. With an advanced use of data, proprietary research, and unsurpassed experience and expertise, we provide our clients with the strategic planning they need to target their precise audience in the most cost-effective way available. We measure our options throughout all available mediums, which includes digital, broadcast, cable, radio, print and outdoor. In today’s world of more outlets and more options, Target delivers a precise, direct, and personalized approach to make the most of our client’s ad dollars. We cover the entire spectrum of advertising options – not just television and radio.
Since every media market’s mediums have different pricing and penetration, no combination is consistently the right method. This is why Target does not rely on sub-vendors or seasonal staff to manage our placements. When we call a media outlet the person on the other end of the phone – the advertising directors, sales managers, and station heads – know who we are and what we expect; the best rates and the best placements. Known for our experience, unsurpassed knowledge of the regulatory environment, and relentless price negotiations.
Target is widely respected in the advertising industry.
Meet Our Partners
Adam Stoll President
Adam D. Stoll is the President of Target Enterprises. As President, Mr. Stoll oversees a team of media specialists in providing strategic planning and advertising placement services for a variety of corporate, political, and public affairs clients.
Since joining Target, Mr. Stoll has taken a keen interest in innovating this niche industry – through the use of new media, new data, and ratings research. This effort, combined with established experience, has expanded Target’s client-base and carved a path for its continued success. Some recent clients include the National Association of Manufacturers, the Walt Disney Company, the Republican Governors Association, and Clear Channel Communications.
Before joining Target, Mr. Stoll had a career working in both politics and the private sector. Stoll spent five years at Goldman Sachs & Company as a Vice-President in the Public Sector and Infrastructure Banking group.
Prior to joining Goldman, Mr. Stoll served as campaign manager for New York Governor George Pataki’s successful re-election effort. Mr. Stoll steered a massive statewide campaign – cited by ABC News as the “best run campaign in the nation” – winning Governor Pataki a historic third term with the second largest margin of victory for a Republican gubernatorial candidate in State history.
Mr. Stoll’s political experience includes working on a number of local, statewide, and national campaigns. In both 2004 and 2008, Mr. Stoll served as a Senior Advisor to the Republican National Convention. In 1996, Mr. Stoll served as Advertising Director for the Dole/Kemp campaign overseeing the entire national advertising program.
Mr. Stoll currently serves as a member of the Malibu Chapter of the Young President's Organization (YPO). Mr. Stoll has a B.A. from The American University in Washington, D.C. and resides with his wife, Lisa, and their three children in Los Angeles.
David Bienstock CEO/ Founder
David Bienstock is Chief Executive Officer and Founder of Target Enterprises. Bienstock is recognized nationally as one of the foremost experts in this field, catering to candidates exclusively, as well as ballot initiatives and issue advertising nationwide. Under Bienstock’s direction, Target has been involved in over 300 candidate and ballot initiative races, and more than 50 corporate or commercial advertising initiatives throughout the United States.
Bienstock has been directly involved in many high-profile political races, including: the gubernatorial efforts of George W. Bush in Texas, Pete Wilson in California, Bob Dole's presidential bid in 1996, Richard Riordan's mayoral race in Los Angeles in 1997, and Arnold Schwarzenegger/Total Recall in California in 2003. He additionally has been a part of many high-profile ballot initiatives throughout the United States.
Due to his extensive knowledge of Federal Communications Commission broadcast regulations and the Fairness Doctrine, Bienstock is frequently called upon by major radio, television, and cable properties throughout the United States for guidance in structuring internal rate postures, and assisting broadcasters with various interpretations of FCC guidelines.
market research And media Planning
At Target we know that since every media market’s mediums have different pricing and penetration, no combination is consistently the right method. Target's steady and thorough approach to market research always provides our client's with plenty of options to choose from, guidance to help make that choice, and then our dogged determination to get the best pricing for it.
We were first to create custom Nielsen and Rentrak political ratings for our clients that served two purposes. First, it gives our clients more focused and targeted ad buys. We take ratings research from data that is universally used by those who buy television or radio ads, and convert it to a custom set of ratings based specifically on our client’s audience. We accomplish this by using data matches and proprietary or commercially available lists related to the client’s determined targets. Second, Target then uses these ratings to negotiate with stations. We are able to go into negotiations knowing what the advertising time is worth to our client, and not just what it is worth to the station. This process enables us to get the best rates possible for each client’s specific needs. Stations price advertising time based on what ratings services say it is worth to them, while our ratings tell us what the advertising time is actually worth to our clients—a big difference!
Target utilized this method before any other media buyer in our industry. Target was also one of the first to work with Rentrak using their set top box data to customize our buys and negotiate better rates.
Every time in every market, Target's team analyzes the cost, efficacy, and penetration of every medium available to determine what ratio best serves our clients.
Digital Media Strategies
Too often in advertising the digital portion of advertising is treated as a separate measure, and by a different company. That is not the Target method. We believe you have to consider your advertising budget and approach holistically to create the most effective plan.
Our team is just as comfortable building a custom digital and online advertising plan as we are assembling traditional advertising plans. How much online, social, and digital advertising is needed is purely a factor of the client’s goal – but our plan will not bifurcate our approach between traditional and digital advertising. To us, there is no difference: we recommend what will have the greatest and most positive impact for you – irrespective of the method.
Initially, we determine the appropriate allocations of your media plan, including the digital budget. Once the digital budget has been earmarked, we outline specific long term and short term goals for your digital campaign. Upon launch, we continually optimize advertising placements and messages to achieve those goals.
We target the client's ads across all forms and venues in the digital advertising space: mobile, web, social, search, and pre-roll. It is important to know that Target does not simply make ‘network’ buys, which is commonplace for many digital firms. This results in both better placement and better pricing.